Resumen

Description
MicroSave and Market-led MicrofinanceReaching the huge untapped market for microfinance entails building the capacity of financial institutions to innovate to meet the diverse and changing needs of a broad range of poor clients - in short, a market-led approach. MicroSave is at the forefront of efforts to move microfinance from a product-driven to a market-led basis. Market-led microfinance incorporates:
• Product development;
• Product delivery systems;
• Customer service strategies; and
• Corporate brand and identity.
Benefits accrue to the financial institution by enhancing customer loyalty, reducing drop-outs, and increasing profitability. For the clients, more appropriate, customer-responsive financial services allow them to better manage their household finances to improve their lives.